Resources

How to increase the bottom line? You know some of the obvious items that impact your bottom line, but what about the less obvious things that impact your bottom line… Like brand identity. A clear brand identity can be the difference between a business not reaching its full potential, and one that’s thriving. Understanding how to strategically operate a business that’s aligned to its brand identity will help increase the bottom line. What is a brand anyway? And what impact does it have on a business? Is it even something we need to be spending time on and intentionally applying to our business? What is a brand? And what it isn’t. A brand is so much more than logos, color palettes […]

The journey of leadership is often full of highs and lows that can feel a bit like whiplash. It can feel a lot like barreling down a high-speed interstate with a broken steering wheel and everything you love and own in the seats beside you…Oh, and your brakes just went out… As a leader, how do we keep going and stay in the game? It’s the other leaders beside us that will never forget the risk we took on them. It’s spouses that always step up to believe in us when we aren’t sure we believe.

Do you always feel like there’s just ‘one thing’ you need before you can take that next big leap in business?  Focusing on that ‘one thing’ can be dangerous. It usually doesn’t make for a data-driven decision. And might not always focus on the weakest link in our business.  It will likely result in lost time, lost money, frustration, and feeling overwhelmed.  To really grow your business and increase profitability, you need to filter out all the possible issues. Then invest resources in the right vital need.  Did you know that roughly two-thirds of companies go out of business in the first 5 years? So getting past that 5 year mark is a real achievement. It’s also important to understand that businesses naturally […]

I always like to say the good intentions don’t pay for roads. You actually have to get your crew together, get the equipment, ready, put the project together and get out there and do the work actually produce the road. And the same is true for our businesses. The reason that my analogy of course is because I come from an asphalt construction family, multiple generations, but it’s true in so many things. Our businesses are no different. I realized my clients needed a litmus test to help them execute effectively. This is designed to not just design the execution plan but also make it as seamless and easy as possible. We execute on what we will actually do and stick to […]

https://storybuilt.marketing/wp-content/uploads/2021/12/brand-strategy.mp4 All right, let’s talk brand strategy. So what is brand strategy? Why does it matter in our businesses and why is it that the companies that are applying it and applying it effectively are getting incredible momentum and success from it, and really increasing profit and margin and sustainability in their businesses. That’s what we’re going to dive into. So applying brand strategy in your business gives you a few very specific things. First off, it gives you clarity because a lot of the things that we really address with brand strategy and the models and the frameworks and the using this, give us clarity about the things in our business that traditionally can seem somewhat vague and intangible. And we […]

What do you think of when you hear the word “brand?” For many people, it’s a symbol, slogan, or some other type of graphic logo. But Brand is more about how our customers and prospects feel about our business, products, and services. This is why building our reputation is so important – because it impacts everything from sales volume to the ability to increase prices. So what does this have to do with branding? Branding has everything to do with positioning ourselves in the marketplace as something that will generate customer satisfaction instead of frustration. That means developing an identity for your company that communicates both who you are and what you offer without having someone else tell them first! A brand […]